Liccardo (Lever Touch): “We rely on Artisan Intelligence, which combines technological innovation with the craftsmanship of skilled technicians.”

Lever Touch: the interview by affaritaliani.it with Giovanni Liccardo, Entrepreneur and Founder of the Group

With over 30 years of experience in the automotive industry, Lever Touch Group, led by entrepreneur and founder Giovanni Liccardo, has established itself as a world leader in automotive repair. Headquartered in Naples and with six operating sites in Spain, France, Germany, the United States, Brazil and Argentina, Lever Touch combines technological innovation and craftsmanship to offer state-of-the-art vehicle repair and maintenance solutions.

To find out what lies behind a dynamic company like Lever Touch, we interviewed CEO Giovanni Liccardo, focusing on the characteristics that make the Group innovative and capable of responding to the new needs of the automotive market. A special focus is on the issue of climate change and the extreme phenomena it causes.

From the union of innovation and artisan excellence comes ‘Artisan Intelligence’. Can you explain what that means?

“Lever Touch is at the forefront of the automotive repair industry and tackles the challenges posed by climate change with an innovative approach. It is before everyone’s eyes how these events cause significant damage to vehicles, increasing repair costs and prolonging downtime for our large customers. Lever Touch responds to this issue with the philosophy of Artisan Intelligence, which combines technological innovation with the craftsmanship of its skilled technicians,’  Liccardo explained. “One of the key solutions offered by Lever Touch is the Paintless Dent Removal (PDR) technique, a cold repair method that eliminates hail damage without the need for painting. This approach drastically reduces both costs and repair times. Our experienced technicians are able to remodel and restore the original integrity of vehicles with a precision that makes them as good as new, without resorting to invasive processing and repainting. This not only offers a significant economic advantage, but also reduces the ecological footprint associated with traditional repairs.

With reference to your growth path, can you tell us more about the Lever Touch business model?

“We have a very operational business model that combines technology and specialised craftsmanship on a global scale. The company’s mission is clear: to provide peace of mind to its customers, despite unforeseen events and adversity. In this respect, Lever Touch is the best possible partner in the field of body repair.”

How does Lever Touch cope with emergencies for its customers?

“Lever Touch, with its extensive network of specialised technicians, intervenes promptly anywhere in the world to guarantee major customers fast repairs to a high standard, minimising the effects of vehicle downtime in the business process. Indeed, it should not be forgotten that for car manufacturers, vehicle renters and dealers, hail damage constitutes a serious financial and operational risk. Not surprisingly, Lever Touch provides its expertise to mitigate these effects. In addition, close partnerships with insurance companies are another strength of Lever Touch. The company offers comprehensive claims management including damage assessment, repair and documentation for insurance claims. This service, aimed at insurance companies, is part of a broader approach that demonstrates Lever Touch’s ability to handle large volumes of repairs, efficiently and in accordance with the high levels of quality required.”

“Finally”, adds Liccardo, “the international dimension of Lever Touch, through its presence in Italy, France, Spain, Germany, Argentina, Brazil and the United States, and its commitment to sharing and enhancing the know-how of its highly qualified technicians, demonstrate how innovation can go hand in hand with traditional craftsmanship, offering services on an industrial scale in compliance with high quality standards along the entire value chain”.

Speaking of emergencies, climate change and the extreme phenomena it causes – such as violent summer hailstorms – are often mentioned. What impact do these events have on the automotive industry?

“With summer coming up, the automotive sector will face an increase in extreme weather phenomena such as hailstorms, which can cause serious damage to vehicles. Lever Touch, the world leader in Car Repair, offers effective solutions to car manufacturers, insurance companies, car rental companies and large dealerships to speed up the damage repair process and make it less costly. Our 30 years of experience makes the difference in the marketplace with the use of the industry’s most innovative tools and technologies to preserve the aesthetics of damaged vehicles, offering fast and effective repairs worldwide.

Speaking of summer hail, can we say that if you don’t avoid it, you can always count on Lever Touch?

‘Absolutely. With summer come not only the expected heat waves, but also an increasing frequency of hailstorms, which are becoming more intense and unpredictable. These extreme phenomena are hitting the automotive sector hard, posing a serious challenge for manufacturers, insurance companies, car rental companies and car dealers. Lever Touch is a reliable partner in supporting its customers in dealing effectively and quickly with this type of emergency. Thanks to the use of advanced technologies and the know-how of our specialised technicians, we are able to offer timely interventions that preserve the aesthetics of the vehicles at extremely competitive costs.